To many non-Christians, the church seems irrelevant. Dan Kimball speaks to this issue regarding the post-modern generation. “People in emerging generations are open to discussing … truth. But they're looking for conversation, not a lecture, and facts, not rhetoric.” To speak the language of today’s seekers, one must learn the language.
Daniel Hill desired to understand younger, unchurched people. “For Hill, whose day job is ministering on staff with
 Dan Kimball, “I Like Jesus … Not the Church,” Outreach and Evangelism Today, 14 March 2007, n. p. Online: http://www.christianitytoday.com/outreach [14 March 2007].
 Brett Lawrence, “Starbucks Spirituality,” Leadership Journal, Fall 2002, n. p. Online: http://www.christianitytoday.com/biblestudies/areas/biblestudies/articles/070815.html [20 August 2007].