Only by knowing your target will you know what language to speak. Paul addressed Jews differently than Gentiles. Beside English speakers, we have ethnic groups speaking only Portuguese and Hispanic in this town. Cultural, intellectual, economic and other differences abound. Effective communication demands knowledge. “We were doing pretty well except … one dreadful night we tried out hip-hop worship on a bunch of white indie rocker kids.” In starting a service blindly:
I had failed to think missionally about who we would reach out with, who we would reach out to, or how we would reach out …I had wrongly thought only attractionally … if I had a good band and … preached a good sermon, we could put together a good event that would attract lots of people … I failed miserably. As this train wreck of a church service rolled along … it became painfully clear that I had …to pull the plug and pronounce the death sentence.
Demographic targeting involves customs, culture, race, economics, education, age, marital status etc. “Young adults … have different hopes and fears than retirees.”
 Mark Driscoll, Confessions of a Reformission Rev.: Hard Lessons from an Emerging Missional Church (
 Ibid., 101.
 Rick Warren, The Purpose Driven Church: Growth Without Compromising Your Message and
 Ibid., 164.
 Ibid., 161.
The Bible. New International Version.